2.08.2012

Andrew Darlow to Discuss Lab Printing with Lightroom at WPPI Conference

“Lab Printing with Lightroom: Color Management and Step-by-Step Workflow” is the title of a two-hour Master Class on Monday, February 20 at the 2012 WPPI (Wedding and Portrait Photographers International) conference in Las Vegas. The class will be presented by Andrew Darlow, the New Jersey-based photographer and digital-imaging consultant who wrote the award-winning book “301 Inkjet Tips and Techniques: An Essential Printing Resource for Photographers.”   

Darlow’s “Lab Printing with Lightroom” workshop at WPPI will expand upon some of the “Lightroom Power Printing” tips he presented PhotoPlus Expo last October. That session focused primarily on teaching photographers about how to use Adobe Photoshop Lightroom to output images on in-studio inkjet printers.

In an interview posted the HP Pro Photography blog, Darlow points out that many photographers don't realize that the printing features in Lightroom are very robust: “People think it's confusing or not as powerful as printing through Photoshop. But in my opinion, it's easier. As I started printing more of my work through Lightroom, I realized I was saving hundreds of hours. It was only natural for me to want to share what I have learned.”


Andrew Darlow in front on some of his pigment ink prints at a solo exhibition
of his work entitled "GRANDmarks."

In the interview, Darlow talks about the soft-proofing feature in the beta version of Lightroom 4, digital “test strips,” and how labs might benefit from teaching more photographers to print through Lightroom.

“While many labs offer to do color corrections for their customers, I believe it's better for photographers to maintain control over their color and request for the lab to do no corrections,” said Darlow. He points out that many photographers today send images to more than one lab for output. For example, a photographer might prefer the style of canvas prints offered by one lab and the greeting cards offered by another.  Also, if a photographer accepts online print orders from a customer in a faraway country, it might be more cost-effective to have the prints produced and shipped from the lab closer to the customer.

In either case, Darlow says, “It's unrealistic for two different labs to do auto corrections on image files and have both sets of prints come out with similar colors.”

Read the full interview on the HP Pro Photography Blog.

The WPPI Master Class is being sponsored by Frame Destination of Dallas, TX. About two years ago, Andrew helped Frame Destination develop the GalleryPouch heavyweight bubble bag for shipping framed artwork.

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