1.09.2012

Publisher of Digital Imaging Website Produces Print Magazine

This story is about a tech-savvy photography writer who started out publishing a website. Recently, he has self-published different forms of e-books and produced the first issue of a  print-on-demand magazine based on his website content.   



In 2005 (when the concepts of online publishing and non-political blogs were still new), Wayne Cosshall created the Digital ImageMaker International (DIMI) website. The content was geared toward creative hobbyists and professionals who had mastered image-editing tools and had begun to experiment with all that was possible with digital imaging and printmaking.  They were hungry for ideas, education, and inspiration. The site includes news, product reviews, and articles for photographers, artists, designers, and others.

Wayne’s goal in producing Digital ImageMaker International was to provide timely, deep and meaningful articles that covered the whole gamut of digital imagemaking practice for hobbyists and professionals. Recognizing that art, photography and graphics were converging, Wayne started writing about photography, web and graphic design, digital art, illustration, video production, editing and special effects, computational art and photography, and 3D graphics and animation (both 2D and 3D).   

In addition to reporting on imaging trends and technology, Wayne has also explored new concepts in independent publishing of longer-form content. His self-published book “Photography Wisdom” in available in five different forms:

  • A print book from Amazon
  • An ebook for Kindle from Amazon
  • An ebook for Kindle and other ebook readers
  • An ebook from Apple
  • A  video-enhanced version of the ebook as an app for the iPad
Last month, Wayne produced Digital ImageMaker content in the form of a printed magazine.To avoid having to pay for a large print run upfront, he used HP’s print-on-demand MagCloud service to produce a magazine filled with stunning photographs and art.

MagCloud can produce saddle-stitched or perfect-bound magazines from the pages you upload as print-ready PDFs. To lay out your pages, you can use Adobe InDesign, Quark Xpress, Microsoft Word or Publisher, Apple, or any other software that can output a suitable PDF.

Wayne describes his experiences with the MagCloud service in a post on the HP Pro Photography blog. He writes that “Before I started on my own project, I bought a couple of other photography publications from MagCloud so I could examine the image quality and the paper. Happy with this, I moved forward.” 

After previewing and approving a sample copy of the first issue, Wayne released Digital ImageMaker magazine for sale on the MagCloud website.



Cosshall says he was very impressed with the print quality of the magazine: “Color is great, image detail is excellent, and the print is crisp and lovely. The paper feels good to handle, and the cover stock works well.”

The 60-page issue of Digital ImageMaker includes five long, lavishly illustrated articles.  The contents include:
  • an article about computational artist Don Relyea, whose Generative Flowers II exhibt was displayed on two 50 x 30 ft. HD outdoor screens in Victory Plaza in Dallas.
  • an interview with wedding/portrait photographer Nadia Salameh
  • a profile of photographer/psychotherapist David J. Bookbinder who produces mandalas from images of flowers.
  • an interview with Austalian artist Jane Davenport who works on a mix of photography, drawing, and painting projects and creates products ranging from books to clothing.
  • an interview with mixed-media printmaker Bonny Lhotka, whose ground-breaking work in inkjet image-transfer printing is included in the Digital Darkroom exhibit at the Annenberg Space for Photography in Los Angeles.
  • a profile of the Digital Art Guild, which is dedicated to advancing the concept of digital fine art while promoting public knowledge.
Paging through the magazine gave me a real sense of how diverse the “image-making” community really is. The issue also displays the enormous range of digital techniques that creative professionals are now using.  

It was notably refreshing to read a magazine in which the articles weren’t interrupted by the clutter of ads needed to make print magazines financially viable. 
In the first issue of Digital ImageMaker magazine, I could study the art and photography more deeply because the editorial content isn’t competing for attention with advertising headlines and product photography.

Personally, I have always loved magazines.But Wayne’s self-published version made me look at the format in a fresh new way.   

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